KEEP IT AMAZING

Pacific Melody Aid x Downtown Kia / Kia West

PROPOSAL PROSPECTUS

About Us

Pacific Melody Aid is a non-profit organization committed to driving positive social impact through the power of music and the arts. By bringing together talented artists and musicians, we transform creativity into meaningful action—raising funds and delivering programs that support underserved and marginalized communities.

Our initiatives create movement within communities through live performances, cultural events, and accessible music education programs. From youth mentorship and workshops to community concerts, we unlock potential, foster connection, and create opportunities where they are needed most.

This mission aligns naturally with Kia’s vision of inspiring progress and enabling movement beyond mobility. We look forward to building this legacy with Downtown Kia / Kia West.

PMA Singer K. Choi

2026 Activation Roadmap

MAY
Partnership Kickoff
  • • Contract signed
  • • Brand assets collected
  • • Production team kickoff
JUNE
Finance Masterclass

Empowering first-time buyers with Kia West

JULY
Music Festival

July 4 | Global sounds at the Kia Main Stage

AUGUST
Brand Strategy
  • • Documentary release
  • • Ongoing SNS campaign
SEPTEMBER
Performance Review

Mid-year Data Analysis

OCTOBER
Halloween Concert
  • • Dual showroom live performances
  • • Family events & lead capture
NOVEMBER
Influencer Push
  • • Influencer final push
  • • Year-end ad campaign
DECEMBER
VIP Year-End
  • • Performance report
  • • Year-end recap delivered

Measurable Partnership Outcomes

4

Major Events

13+

Videos Produced

100K+

Festival Reach

500K+

Digital Impressions

1 Report

Year-End Summary

PHASE 2 — CINEMATIC SOCIAL MEDIA CAMPAIGN

Digital Strategy

"Drive the Stage"

CAMPAIGN CONCEPT

Connect the freedom of driving a Kia with the raw energy of live music. Every video drives audiences back to Downtown Kia and Kia West showrooms.

13+
Videos Produced
500K+
Target Impressions
20km
Geo-fence Radius
×4
Teaser Reels
Instagram / TikTok
×2
Highlight Videos
YouTube / Instagram
×6
Artist Collab
Reels + TikTok
×1
Brand Story Doc
YouTube
Location-Based Targeting Strategy
Geo-fence 20km

Ads focused within regional dealership radius

Age 25-55

First-time buyers, couples, growing families

Multicultural Reach

Korean, Chinese, Filipino, African & broader communities

Meta / TikTok / Google

Event-timed ad bursts 2 weeks before each event

Precision Geo-fencing

Coquitlam Map

20KM RADIUS

Dominating the regional market with hyper-local ad bursts surrounding the Kia West and Downtown Kia showrooms.

SEGMENTED DATA

Targeting based on cultural alignment, vehicle upgrade intent, and household income markers.

Segmented Demographic Targeting

Segment A: First-Time Buyers

Age 25-35. Educated young professionals. Looking for reliability and modern tech (Kia EV6/Sportage).

Segment B: Family Upgraders

Age 35-50. Growing families in Tri-Cities. High interest in SUVs and safety features (Kia Telluride/Carnival).

Segment C: Multicultural Roots

Korean, Chinese, Filipino, and African communities. Deep cultural alignment with PMA events and brand trust.

The Conversion Funnel

01
COLLECT

Pre-registration data from all event attendees.

02
QUALIFY

Identify vehicle interest and purchase timing.

03
RETARGET

Geo-fenced custom ad bursts to warm leads.

04
CONVERT

Drive dealership footfall for test drives.

"Converting cultural engagement into physical showroom traffic."

The Strategic Difference

Unlike broad national advertising, this campaign is a **surgical strike** on the regional market. We bridge the gap between "Brand Awareness" and "Lead Generation."

Authentic Community Trust

PMA holds deep-rooted trust within Korean, Chinese, and African communities, allowing Kia to enter these markets with immediate credibility.

100%
LOCAL FOCUS

Market Dynamics: Why Coquitlam & Downtown?

  • 📍 Dual Hub Strategy: Dominating both the family-centric Tri-Cities and the high-volume Urban Core.
  • 📈 High Growth: Fastest growing multicultural hubs in BC (Korean, Chinese, Filipino, and African concentration).
  • 👥 Key Demographics: High concentration of both family upgraders (Suburban) and young urban professionals (Downtown).
  • 🎯 Performance Focus: Identifying first-time buyers and families ready for vehicle upgrades across the entire regional corridor.

Investment Breakdown

Live Performance & Events $18,000
Cinematic Video Production $12,000
On-site Dealership Marketing $7,000
Digital Ad Spend (Meta/TikTok) $5,000
Reporting & ROI Analysis $3,000
TOTAL CAMPAIGN $45,000

What Downtown Kia / Kia West Receives

Brand Placement

Logo on all posters, stage backdrops, MC announcements, and event websites. Co-branded title recognition at both major festivals.

Lead Capture

Direct access to attendee data (Name, Phone, Email) with vehicle interest and purchase intent for all 2026 events.

On-site Showcase

Guaranteed premium vehicle display slots at the International Music Festival (100K+ reach) and all VIP concerts.

Digital Assets

Full commercial rights to 13+ cinematic videos (teasers, highlights, collabs) featuring Kia models in high-energy settings.

Community Trust

Authentic entry into Korean, Chinese, Filipino, and African communities via PMA's deep-rooted cultural credibility.

CSR & Goodwill

Support for Autistic youth programs (More Than Enough), positioning Kia as a compassionate community leader.